@hokiesports 🤝 @PlayflySports Virginia Tech Athletics & Playfly Sports Properties announce a 10-year enterprise & multimedia rights relationship.For more details ⤵️— HokieSports (@hokiesports) October 5, 2023
Playfly Sports, the Fan Focused and Data Driven leader in sports media, marketing and technology, today announced it is entering into an enterprise marketing and multimedia rights relationship with Virginia Tech Athletics. In this broad, 10-year agreement, Playfly will be responsible for driving new multimedia rights related revenue opportunities, including content creation, premium gameday programming and the development of new partnerships, events and activations.
"Virginia Tech is a dynamic University with an incredibly strong athletics brand – we are excited to work with Whit Babcock and team to supercharge Hokie pride," said Christy Hedgpeth, President of Playfly Sports Properties. "Our broad offering of data driven solutions will enable Virginia Tech to tap into diverse streams of revenue and enhance engagement with students, fans and donors."
Virginia Tech's partnership with Playfly Sports Properties will combine the company's multimedia rights expertise with its elite line-up of media and marketing solutions. Playfly aims to unlock new revenue opportunities for Virginia Tech Athletics and strengthen fan enthusiasm by introducing a host of new media and technology offerings. As part of the new agreement, Playfly will build a highly capable team dedicated to fostering and developing strategic partnerships for the Virginia Tech Athletic Department.
"We are ready to bring Playfly's expertise to Blacksburg," said Virginia Tech Director of Athletics Whit Babcock. "Playfly's understanding of the Hokie Athletics ecosystem along with its expertise and passion in the MMR space will bring new energy and innovation."
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