The Key Players Club surpassed 500 members — the halfway point of its sustained annual benefactors target — this offseason. Before Virginia Tech's football season gets underway, an update of how the club has grown over the last 19 months.
February 2016, August 2016, and December 2016 are the tallest "New to TKPC!" bars on the chart. That growth corresponds to the club opening, a strong membership push before the 2016 football season, and introduction of exclusive TKPC content, respectively. When I originally conceived TKPC, I hoped to avoid the latter as a means of attracting new members to the club. However, it has been very successful in terms of reaching the overall goal. Whenever a TKPC only article dropped, that day there was a significant bump in club size. The approach is currently the best way to communicate to non-TKPC members that TKPC exists as well as to convey the value it provides.
The 525 526 (cmitch15 joined while I was writing this and is not reflected in the chart above or analysis herein) membership total is more than double August 2016's headcount; quite encouraging. Moreover, only 16 members (2.96%) exited the club after a year. That's extremely low attrition. The majority of whom have emailed me to express they intend to re-join (which really meant a lot). With all that said, there is a very positive momentum behind TKPC right now.
I'm excited for the great coverage TKP is set to provide this football season. Join The Key Players Club to support that effort.
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