VT Launches JumpStart, a Student-Athlete Name, Image, and Likeness Program

Virginia Tech launches a new program on the first day of face-to-face recruiting.

Empowering Hokie student-athletes to build their brand, seek out business opportunities and write their future.Introducing 𝗝𝘂𝗺𝗽𝗦𝘁𝗮𝗿𝘁 ⚡️Details: https://t.co/n2xk6xREar pic.twitter.com/0WoPDvHIM8— HokieSports (@hokiesports) June 1, 2021

From VT's release:

Through an enhanced partnership with INFLCR, VT Athletics is launching JumpStart, an immersive name, image, and likeness program which will empower current Hokie student-athletes with the knowledge and resources to build their personal brands, seek out business opportunities, and write their future while living in their present. Hokie student-athletes will have the tools, tips, and training to maximize their individual benefits.
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Branding opportunities for Hokie student-athletes will be supported and bolstered through incredible national partnerships with media entities including ESPN, ABC, and the ACC Network. Additionally, over 250,000 living alumni create a multitude of opportunities for business ventures within the Hokie community across the world.
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JumpStart will enable Hokie student-athletes to measure, evaluate, and analyze data related to their own brand. Moreover, they will continue to access videos, photos, and graphics provided by Virginia Tech's Brand Advancement department to communicate their story and success through their own social media channels, as has been the case for the last few years.