https://www.espn.com/nba/story/_/id/36310895/suns-mercury-broadcasts-ove...
Their contract expired and the said screw it - we can't be worse than you guys if we do it ourselves.
Per the article:
The shift could cost the Suns tens of millions in guaranteed money per year in the short term, but it will boost the number of households the games are available in from around 800,000 to more than 2.8 million, according to the team.
"We're not focusing on money. We're focusing on winning, success and taking care of fans, taking care of the community," new team owner Mat Ishbia said. "What happens is you always end up making money. It always works out.
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