Tennessee will add a 10% "talent fee" on all football tickets, starting next season. This fee will go to the players, helping fund the proposed revenue share w/the players. UT estimates per-seat price increase averaging 4.5% for entire stadium— Brett McMurphy (@Brett_McMurphy) September 17, 2024
Just when you thought the arms race couldn't get any worse, now they're going to start taxing fans at the gate to pay for players.
Have to imagine its only a matter of time before everyone else implements something similar. And of course this won't stop any of the fundraising, no they still need that money, too.
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