Over the last few months I have noticed the hokiebird taking a much more prominent place in the football program's branding. It is on the podium for press conferences, on shirts and hats, and scattered throughout other media in place of where we would have historically seen the athletic VT logo.
Honestly, I think it looks pretty sharp and bought a couple hats with it.
Is this a coordinated effort to refresh branding or is it a coincidence I am reading into?
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