Kris Jenkins sues NCAA and every major conference for NIL backpay

Kris Jenkins sues NCAA for limiting pay while at Villanova

Former NCAA tournament hero Kris Jenkins, in a lawsuit filed last week with the Southern District of New York, is suing the NCAA and six major conferences for limiting athlete pay and restricting his ability to capitalize off his name, image and likeness while he was at Villanova University.

Jenkins' lawsuit alleges that the NCAA and the major conferences, including the Big East, violated federal antitrust laws by impeding the ability of college athletes to make money based on their performances and collective market values. The lawsuit also claims that the defendants "unjustly enriched themselves and their for-profit business partners while causing extensive damage to the student-athletes."

Per the lawsuit, Jenkins "seeks the compensation that he would have received absent Defendants' unlawful restraints on pay-for-play compensation, a share of game telecast revenue and compensation that he would have received for media broadcast uses of his NIL ('BNIL'), and the compensation that he would have received for his NIL from third parties for use in video games and other opportunities including marketing, sponsorship, social media, branding, promotional, and other NIL deals."

If this is successful, and there is very little reason anymore to think it won't, there are going to be lawsuits everywhere and it's only a matter of time before everyone is filing bankruptcy.

Which, maybe that's what we need.