ESPN drew a 6.8 overnight rating for Monday's Boise State/Virginia Tech game, up 21% from Miami/Florida State last year (5.6), and easily the highest overnight of the weekend for a college football game on the ESPN family of networks.
No other college football game on ESPN/ESPN2 or ABC drew even a 3.0 overnight, with LSU/North Carolina coming the closest (2.8).
To put the numbers in perspective, the most-viewed college football game ever on ESPN -- USC/Ohio State last September -- drew a not-much-higher 7.2 overnight.
The positive is we put on a show for America. The negative is we lost. What's to be determined is how the game will affect our national profile.
ESPN Earns Hefty 6.8 Overnight For Boise St. Win [Sports Media Watch]
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