Thank You

By: Joe Lanza @thekeyplay

PUBLISHER

on January 8, 2012, 10:11 AM | 20 comments

Since The Key Play.com launched on March 14, 2010 the site has served up 1,098,482 pageviews. There have been 1,158 posts (stories, blog posts, forum topics, etc...). 974 readers have registered for accounts, 223 accounts have been active on the site in the last 30 days. Readers have left 7,551 comments.

Two-thousand-eleven was the second full season we covered, and it was our biggest yet.

Metric	2010	2011	What it means
Pageviews	148,337	534,238	> 3.5x pageviews!
Average Time on Site	0:01:34	0:02:28	You're reading more posts, writing your own posts, blogs, forum topics and commenting.
% New Visits	59.72%	39.46%	You like what you're seeing and are coming back for more.

Specifically in 2011:

*** Visitors from Virginia and Maryland spent more time on the site than average, 00:03:07 and 00:03:17 respectively.

*** More than a quarter of visitors (27.62%) viewed at least 51 pages. 8.45% of visitors viewed more than 200 pages (wow!).

City	Visits	Pages/Visit	Avg. Time on Site	% New Visits	Bounce Rate
Blacksburg	33,381	2.00	00:02:33	27.81%	61.41%
Washington	15,499	1.81	00:02:12	29.11%	67.29%
Roanoke	7,085	2.11	00:02:50	23.68%	57.12%
New York	6,508	1.85	00:02:17	44.15%	69.18%
Richmond	6,495	2.41	00:02:52	28.38%	54.29%
Arlington	5,765	1.93	00:02:05	30.98%	59.08%
Albemarle County	4,620	2.19	00:02:53	28.87%	60.76%
Charlotte	4,159	1.96	00:02:04	36.11%	62.49%
Atlanta	3,856	1.57	00:01:20	51.27%	72.93%
Midlothian	3,634	2.37	00:02:55	31.89%	53.88%

Most Popular Posts

Page Title	Pageviews	Unique Pageviews	Avg. Time on Page
Orange Pants in 2011?	21,587	21,018	00:01:51
I Pledge.	7,388	6,552	00:04:58
An Idiots Guide to a Night Game	7,236	6,639	00:05:02
More ACC Expansion: Notre Dame and UConn	5,160	4,809	00:03:18
Pic Danny Coale & sick kid ... with context.	4,590	4,105	00:03:37
A Defense of a different sort.	4,281	3,581	00:05:28
Raid.	3,913	3,500	00:05:34
ACC Championship Game Primer: Photo Edition	3,319	3,095	00:03:05
ALL OF THE HOOS	3,243	2,668	00:04:08
I PLEDGE: Agriculture-style.	3,050	2,715	00:02:35
BITCH PLEASE, PART II. THE EPILOGUE.	2,914	2,512	00:04:56
A Defense	2,848	2,433	00:04:13
Virginia Tech is Going to the Sugar Bowl	2,780	2,451	00:04:03
Georgia Tech Preview: Glory, or Death by a Thousand Cuts	2,602	2,375	00:06:03
MascotMock™: AscotMock Edition	2,503	2,149	00:02:43

*** We've also done a little bit of reporting.

A huge "Thank you!" to everyone who read us and/or was an active part of the community in 2011. We plan on working even harder and increasing our coverage of the Hokies in 2012. If you like what we're doing and want to help, which we'd greatly appreciate, here are a few things you can do:

Like our Facebook page and whore it around to fellow Hokies on Facebook. Believe it or not, Facebook is one of the top ways people who don't know about the site see the site.
Register and join the community. A (any) site is only as good as its community. 99% of the comments throughout the season were insightful, intelligent and rational. Y'all are the best Hokies community on the Internet.
Tell your friends, classmates and coworkers. You'd be surprised how many times we've heard, "I started reading the site because a buddy told me," or something similar.

If you have any suggestions for us, specific topics you'd like to see covered or ways we can improve please tell us. Thank you for a great year and go Hokies!

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